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Scents from Wildfox Couture to debut in 2015.
May 29, 2014
By: TOM BRANNA
Editor
Elizabeth Arden, Inc. has signed an exclusive agreement with Wildfox Couture, the indie vintage-inspired women’s knitwear designer brand, to develop and market its own line of fragrance products. “Partnering with Wildfox is an opportunity for us to expand our designer fragrance portfolio with a fast-growing fashion brand that has a strong point of view and an incredible ability to relate to the young, fashion-forward consumer,” said Robin Mason, SVP-global fragrance marketing, Elizabeth Arden....
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